The services we offer to the regions-Municipalities are multi-level:

​

• We study and record the tourist product

• We identify the markets and population groups that are interested in the elements that each destination offers.

• We provide ways to "reach" markets and target groups thanks to its international connections.

• We select and organize exhibition participations, special promotion actions, trips for journalists and travel agents and original events to highlight and promote the destination in the markets of Greece and abroad.

​

The cooperation with the Municipalities is almost on a daily basis, constituting, in essence, the Tourism and Development department and consists of suggestions, telephone and electronic contacts and proposals in the logic of maximizing the result of each proposed action. This, in a few words, means that we operate as TOURIST DESTINATION MANAGEMENT CONSULTANTS and not simply as Tourism Marketing Consultants, i.e., if requested, we also contribute to issues concerning the Municipality's general tourism policy and relations and cooperation with local professionals bodies of the region as well as the competent bodies of the central government.

Cooperation with many regions enables the company to achieve, through synergies with other Municipalities, economies of scale in promotion events that require high coverage costs, thus creating opportunities to access actions and markets that would otherwise be prohibitive if only one entry was required.

 This means, in simple words, that for MTC GROUP there are no specific promotion budgets, since there is flexibility to adapt to the economic data of each destination.

 

 

​

 

SERVICES

 1. RESEARCH FROM TRIP ADVISOR INFORMATION

Processing guest comments about the destination, accommodation, catering and general services and coding/forming into a survey with a statistical distribution of the responses to be useful, while analyzing conclusions.

2. PROFESSIONAL EDUCATION-POST-EDUCATION SEMINARS

Organization of seminars for Tourism professionals with the aim of improving the services provided and more effective access to the markets. Sectors:

A. Human relations – Public Relations in Tourism: The provision of human to human services.

B. Tourism Marketing: Methodological approach using modern "tools" (Swot Analysis, PESTLE, VRIO, etc.).

Note: For each of the above areas, there is a detailed thematic that is provided to each interested party.

3. COMMUNICATION AND PUBLICITY

A. Writing or proofreading publicity texts
(speeches, articles, press releases, press texts)

B. Compilation, sending and promotion (follow up) of press releases in all Greek media without exception (television / radio / magazines / newspapers / internet).

4. TOURISM MARKETING & DEVELOPMENT

Recommendations or study or investigation for actions or actions concerning the tourism marketing and promotion sectors

Particularly :

• Identifying the markets and groups of the population interested in the items offered by the business.

• Research and categorize the existing situation (product offering, structures and existing customers)

 

 

• Study, registration and enrichment of tourist product: Study of additional possibilities according to international demand

• Creation and/or maintenance of "identity" by unifying all services offered and evaluating existing and new markets

 

5. VIEWING AND ADVERTISING

• Market approach methodology: Suggestions on how to communicate with the public (travel agents, journalists, potential tourists), in ways other than classic advertising

• Proposals and recommendations with the necessity or non-use of projection methods

• Proposals and recommendations regarding the produced advertising material (concept / branding / strategic marketing issues).

• Proposals and recommendations regarding the timetable for the implementation of advertising actions (media planning).

 

 6. PUBLIC RELATIONS

• Advisory support in public relations actions

• Proposals or recommendations for the organization of events, hospitality for journalists and travel agents

• Invitation and hosting of TV shows and / or Greek journalists

• Organization of press trips from the markets of interest

• Organizing travel agents from the respective markets of interest

• Presentation to a selected audience of agents and journalists, and/or organization of a conference and/or participation in competitions abroad to approach travel sellers, and/or contact with agents via web seminars, and/or participation in trade road shows, and / or lunch work with journalists / travel agents where possible in some of the foreign markets of interest.

 

 

SPECIALIZED SERVICES OFFERED

 

• "Product" configuration: what we sell (e.g. accommodation / accommodation with breakfast / accommodation and meals / independent accommodation events), updating the features and/or creating a package.

• Market targeting : where we sell it / demographic + geographic markets

• Investigating conventional and non-conventional ways of promotion: how we sell it / advertising / public relations / promotions / participation in exhibitions

• Creating a promotion program ( media planning / above – below the line promotion )

• Editing of promotional material

• Evaluation of proposals / exposure opportunities

• Investigating contacts with journalists and organizing hospitality with the aim of publicity

• Investigating contacts with airlines

• Investigating contacts with travel agents and organizing hospitality with the aim of exploring partnerships

This means that:

• We focus our marketing strategy on each destination to highlight the range of options each visitor has.

• We choose special thematic approaches.

• We empower and train professionals.

• We organize trade show participation with scheduled meetings with influencers and travel agents.

• We use "technical tools" to approach professionals and prospective visitors with a view to ensuring penetration of the target.

 

 

• We create conditions for publicity and professional agreements by inviting journalists/bloggers and travel agents, respectively, from existing and emerging markets, with general or even special interests.

• We are "fanatics" whose sole motivation for traffic is the content they are looking for based on their hobbies or leisure habits.

• We participate or create the conditions for participation in the organization of events for the promotion of special thematic formats.      

• We cooperate with foreign EOT Offices, Greek embassies as well as airlines and/or travel organizations for promotion actions.

 

CRISIS MANAGEMENT

We manage crises caused either in our area of ​​responsibility or even in areas where tourists are sent that may interrupt tourist traffic by adapting or revising the applicable strategy for the specific period of the crisis.

 

METHODOLOGICAL APPROACH

Goals

Based on the above data, our goals are located in the following topics:

 

• Extension of the tourist season

• Increase in arrivals

• Increase in per capita expenditure.

In order to help achieve or even approach the above goals, it is useful to focus efforts on maintaining the share in foreign markets without ignoring the new promising markets

 

 

 

PARTICIPATION IN EXHIBITIONS ABROAD

 Without thinking that the exhibition is everything, the exhibition presence is useful both for the destination and for individuals, as the meeting place for targeted contacts with the travel public, agents or journalists. In addition, parallel actions will be investigated in the context of the exhibitions where it is feasible, considered efficient and is beneficial given the budget of the Municipality for tourism promotion.

Target is:

1. Consolidation in markets that correspond to the Destination.

2. The enhanced approach to established markets with other actions such as advertising or other public relations actions eg parallel events - presentations etc.

3. The investigation for opening to other markets geographically.

4. Taking initiatives for original actions that will escape from the trivial and will make a difference, benefiting the region and highlighting the Municipality in the tourist (and not only) becoming so that it acquires an essential role and reason.

 

PRESS TRIPS OR TRIPS BY FOREIGN TOURIST AGENTS TO THE DESTINATION. 

1. Sending invitations for hospitality, guided tours, transportation and free meals (without covering air travel) to a range of foreign travel agents and journalists.

2. Research and search for exposure opportunities and visiting journalists at no cost. 

 

 

 

 

Note: The publicity generated by bloggers-journalists who visit the destination is usually not limited to the narrow limits of a publication or some posts they publish about the destination immediately after the press trip. Journalists-bloggers remain at the disposal of the destination and usually publish additional articles in Media that will cooperate in the following years. In addition, almost all bloggers publish photos and texts of the destination on social media for a long time.

 

ORGANIZING PRESENTATIONS ABROAD

Presentation of the destination to a selected audience of agents and journalists, and/or participation in trade roadshows, and/or working lunches with travel agents & journalists where possible, in some of the foreign markets of interest. Participation in original promotional actions to approach the traveling public in Greece and abroad.