Tourism Marketing, Consulting Services, Business Communication
Case Study: Chios - Marketing plan Action: Recording supply and demand, identifying comparative advantage, proposal for identity enrichment that emphasizes the authenticity / uniqueness through the addition to the logo of HIOSTM: "Place of Mastic, Place of Myrovolos" and the slogan "Aroma". Result: The ingenuity of the slogan was accepted even by the management of Hondos Center who agreed to promote the destination at no cost, in its 50 department stores throughout Greece
Case Study: Sifnos – Marketing plan Action: Recording supply and demand, identifying comparative advantage proposal for identity that reveals the relationship of the island with the land and gastronomy, "Sifnos RECIPE OF HARMONY" Applications: Creating an original booklet in the form of a cooking guide.
Case Study: Αlonnisos – Marketing plan
Action: Record supply and demand, identify comparative advantage, propose identity on it
With the unique holiday experience "Little to think about...a lot to remember"!.
Indicative application: Posting of a giant poster with impressive dimensions of 16m x 4m in one of the most central and busiest places of Thessaloniki with the mixing of a branded and an original slogan, which caused a lot of publicity
Case Study: ΙΟS - School Tourism.
Opportunity: Take advantage of the new direct flights from Austria.
Action: Familiarization trip with TO and journalists with an emphasis on youth tourism from Slovakia.
Publicity result: TV reports, printed features, electronic display.
Sales results: Package building by TO + incentives from destination (free tasting and presentation about Ios and Homer).
Case Study: Mykonos - Synergy with Flyniki airline - Opening in Austria.
Opportunity: Take advantage of the new direct flights from Austria.
Action: Familiarization trip with 50 Austrian experts: Agents, journalists, celebrities and Flyniki's management (Organized by Austrian EOT Office & MTC GROUP).
Result TV reports, printed specials, electronic display, which "ran" for a month continuously & sales boost.
Case Study:Mykonos - Synergy with Volotea airline - Promotion of the Cyclades - opening of new destinations
Opportunity: Take advantage of the new direct flights from Italy.
Action: Familiarization trip with 10 Italian journalists, bloggers, agency representatives and airline executives. Result Dozens of publications and inclusion of new destinations without air access to Volotea's holiday proposals.
olotea.
Case Study: Alonissos - Promotion of Culinary Tourism & training of professionals.
Action: Familiarization trip with specialized Food and Travel journalists/bloggers in collaboration with the International Food, Wine and Travel Editors Association (IFWTWA) which has been operating since 1950 and brings together 3,000 members from around the world working with leading media. As part of the trip, a seminar was held by an expert of the association on matters of culinary tourism.
Results: The action was implemented in September 2015. The association promoted the destination with reports and before the trip.
Case Study: - Nafpaktia - Collaboration with HATTA for fam trip and workshops.
Action: Familiarization trip 15 Greek tourist agents and organization of 2 workshops with scheduled meetings. Emphasis on special forms of tourism.
Result: New partnerships, turnover increase of up to 25% in hotels that actively participated.
Case Study: Santorini - Yoga fam trip organization from Sweden.
Action: Familiarization trip led and hosted by the popular presenter Ms. Alexandra Paschalidou. The trip was attended by 20 influencers, actors, celebrity yoga practitioners and journalists
Results: Systematic promotion on social media, printed tributes and publication of a fitness guide with... Santorini as a background
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